White hat SEO strategy called skyscraper technique this single strategy increased my new site’s organic search engine traffic by a hundred and ten point nine percent in 14 days one day one of my blog readers saw my results and decided to give the skyscraper technique a shot and it quickly boosted his site’s traffic by fifty nine percent and today because his site ranks number one for his target keyword his piece of content brings in over ten thousand page views per month like clockwork now that I’ve showed you how well the skyscraper SEO technique works it’s time for me to walk you through the step-by-step process.
- Step 1 Content that already ranks for your target keyword
- Step2 Create something even better
- Step 3 Promote your content so your
First step is to find content that’s already ranking for your target keyword:
Because his business sells healthy snacks for offices he realized that a keyword like wellness program ideas is something that his target customers searched for so he googled employee wellness program ideas wellness programs and corporate wellness programs to get a sense of what was already out there and he noticed that the content that was ranking on Google’s first page had the same flaws for example four of top ten results for employee wellness ideas were PDFs needless to say most people rather read content in a blog post than in a PDF. You also notice that the list of wellness program ideas lacked important details in fact most were literally just lists of ideas without any information on how to execute them also saw that the content on the first page lacked multimedia like images videos charts and screenshots according to a study by skyward content with at least one image gets an average of 94 percent. More social media views than content without an image that’s why it’s so important to use images in your content last but not least but notice that the content on the first page was boring obviously employee wellness programs isn’t as interesting as something like cute cats but that doesn’t mean that your content has to be boring like this as I’ll show you in a minute You worked hard to make sure that his content was fun and interesting.
Step Number Two of the Skyscraper Technique which is to create something better than the Content:
You just found despite what you may have heard about what has Co first page rankings have nothing to do with keeping your site updated with fresh quality content really instead your ability to ranking. Google depends on two things seeing one create something that deserves to rank number one thing to promote that content seriously that’s it question is how do you create content that deserves to be number one let me answer that by showing you exactly how You executes is step number two of the skyscraper technique first. You listed more program ideas than any other guide most of the content that You found listed about ten Wellness Program ideas but You knew that there were way more than just ten Wellness Program ideas out there so he set out to list a whopping 120 ideas unfortunately. You realized that listing out 120 ideas was easier said than done so you asked his team to get employee wellness experts to contribute ideas to the post and many of these experts were more than happy to lend a hand You also reached out to bloggers in the Wellness space and they hooked a meal up with amazing ideas that he could use in its content and as you’ll see in a minute these expert contributions generated lots of bonus shares and traffic to Your Post. You added multimedia to his content like I mentioned earlier most of the articles ranking on page one had zero images and you knew that publishing a post with lots of multimedia would be a huge competitive advantage that’s why he included a ton of high quality images and helpful videos finally. You hit publish and his content was live the end result 121 employee wellness program ideas for your office now that a meals post was live it was time to sit back relax and let the backlinks roll in right wrong like you.
Step Number Three of the skyscraper technique process which is to promote your content:
Publishing great content is important and that’s why you spent so much time on a single post but unless you promote your content it’s going to get lost in the sea of blog posts YouTube videos. Facebook posts and emails that come out every day with that here are the four promotional strategies that You used to get the word out about his new piece of content first You reached out to influencers to let them know about his post before he even published it I call this pre outreach specifically. To know more about the Search Engine Optimization field or be it any other field related to Digital Marketing, Enroll at Digital Marketing Institute in Saket, New Delhi and get trained by the best Digital Marketers that the nation has to offer. You found blogs that wrote about workplace wellness and sent them a heads up about his upcoming post when the blogger said sure send it over. You sent them a heads up this pre-outreach led to dozens of social shares but also a nice contextual backlink next you used something called the content roadshow here’s how it works first. You use Google to find blogs that wrote about employee wellness human resources and other related topics and when he found a high-quality piece of content around one of those topics he emailed the author this technique also lead to a High-Quality Backlink.