The last couple of weeks have been tragic for Facebook and shocking for all users around the world. After the revealing of Cambridge Analytica scandal, people have started looking for more information about the working of Facebook and the control they have on user data.
Facebook also knows this very well. Hence, the tech giant revealed some crucial details about its working and how it utilizes user data in the F8 2018 event.
The tech giant also revealed some of the steps it’s taking to protect the privacy of users and regain their trust.
One such step is a feature called Clear History, which will allow users to see the websites and apps that send information to Facebook when you use them. Using the feature, you can prevent the websites and apps who you don’t want to collect your data. You can even delete the data stored by them so that Facebook doesn’t use it for its own gain.
How will the feature work?
Facebook will insert an option called Clear History in the settings menu.
On clicking it, the list of all the apps and websites using your Facebook details and collecting your data will be displayed in front of you.
Now, you will have an option to disable these apps and websites from collecting your details. Select the ones you don’t want to collect your data and disable their data collection.
Finally, save all the settings.
After clearing your history, all the data from the selected app or website which was saved by Facebook will be removed. They’ll still provide apps and websites with some details, such which apps are more popular among a certain group and which type of users are active on an app. But your personal data will remain safe. No one will know who you are and where you live.
What does this mean?
At present Facebook’s policy regarding data gathering is very ambiguous. We have no idea in how many apps we have logged in using our Facebook account and how many apps are gathering data without our permission and sending it to Facebook. Some even collect our names and phone numbers, which are further targeted by different ads.
Perhaps, that’s the reason that incidents like Facebook data breach were happening without our information. They were collecting our data and using it for their own gain.
But now with the help of Clear History feature, we’ll have complete control on data. We’ll decide if you want a particular detail to be known to Facebook or just want to keep it to yourself. Your data will only be yours and no one will be able to misuse it.
This will also make Facebook’s data collection policy more clear. We all know that Facebook sometimes need our details to make its services better. Although, not all data is needed for this purpose only. Sometimes, the data is collected to target ads or influence our decisions. This feature will help in identifying such data and prevent companies from misusing it.
It will take a couple of months to build the feature and roll it out to masses. Before that Facebook needs to thoroughly test it and ensure that it’s in the perfect condition before it’s finally implemented. For this, Facebook is contacting people like advocates, academicians, policy makers, and other influential people. They’re knowing their input on the process.
In short, with the new feature, Facebook doesn’t just aim to make ads better. They also want to make the user experience great as well. They want to make the service as interesting as they had aimed earlier.
Here’s what Facebook CEO Mark Zuckerberg has posted about the Clear History feature:
And how the clear history feature looks like:
Still, we’ll be interested in know what you think of the new feature and Facebook’s steps to improve user security. So, don’t forget to submit your valuable comments. We’re excited to hear from you.
Also, stay tuned for more such interesting updates!