In today’s digitally connected world, where the internet seems to exert a parallel virtual reality of its own, no business enterprise can hope to remain viable for long without popularizing its product & services portfolio through the said network’s many connective mediums. Social media utilities, of which Facebook, YouTube and WhatsApp currently host the largest number of users (as per the latest global estimates), allow all categories of businesses to connect with their potential consumer groupings through both organic and paid campaigns – with the help of suitably high-speed ISP provisions like the Spectrum Bundles (among others).
Understanding Common Social Media Marketing Queries
But when entrepreneurs first enter the consumer marketplace, a great number of them are at pains to understand exactly how to utilize commonly-executed social media strategies to their advantage. In this respect, they are not only ignorant of the awesome potential that intimately-linking e-platforms like Facebook and Twitter possess for the further promotion of their profiteering causes, but also how these utilities can be of use in helping to build brand loyalty over the long haul.
In this post, I’ll list 5 of the most common questions that practically all new businesses need answered with respect to their incumbent social media marketing initiatives. The aim of this exercise is to help all new business owners come to grips with the conceptual bases behind some of the standard strategies made possible for public deployment through social media channels’ intrinsic algorithmic designs. In attempting to answer these queries, I have also added my own personalized takes to the issues explored – based on what I’ve been privileged to learn over the ten years that I have worked as a digital marketer & growth hacker
Why even bother with Social Media Marketing?
Since all businesses essentially depend on their marketing initiatives to connect with & grow their consumers-base, it is only natural for them to make use of social media to get the word out on their offered wares. All marketers aim to make efficient savings on the bulk of their customer outreach endeavors, deeming platforms that provide constant exposure to the largest audience followings with a minimal level of expenditure to be the best-suited for their operations. In this respect, nothing much beats popular social media utilities like Facebook and Instagram in making large swaths of people (who can be targeted through strategically placed ‘location’ filters) cognizant of the existence of a particular brand.
And when compared with the traditional marketing mechanisms of billboards, paper (fliers, leaflets, brochures and newspaper postings) and electronic media adverts, paid promotions conducted through different social media channels prove to be considerably more cost-effective & quicker to realize.
If you want to witness a compelling series of cinematic masterpieces on the subject of mass social media mobilization, in order to understand just how fully the said new-age technology has permeated into every aspect of our modern-day existence, consider pursuing the Fox on Charter channel route. Watch movies like The Social Network (2010) and Startup.com (2001) to really get the hang of things.
Is the Learning Curve Easy to Get Over?
Every new technological implement, when being used for the first time, requires some time (and a degree of perseverance) to be made proficient in its application in the hands of a particular worker. This learning curve can be either difficult or easy to overcome – depending on such factors as the professional aptitude of the user, his/her discernment ability, as well as the particular usability (design) features of the tool under question. With all these points considered, there is little doubt that running a pilot social media campaign (whether paid or organic) does not prove to be a difficult task for most people; and particularly not for individuals already used to regularly contending with their Facebook and LinkedIn profiles.
If you’re a new business owner with zero know-how of the workings of the Internet and computer devices, then you may need to invest some time in learning the basics. After that, you’re all set (and shouldn’t require more than a day – at max – to make sense of the crucial analytics aspect of social media campaigns)!
- Will Only 1 Outreach Profile Suffice?
When starting out with social media marketing, you might initially become confused and overwhelmed by the variety of free channels available on the internet for instant subscriptions. But it makes sense to sign-up for accounts on those platforms that promise the highest levels of popular exposure. As per a 2018 Pew Research Center report, Facebook, YouTube and Instagram continue to command the largest numbers of users, with Instagram followed closely by such digital mediums as Pinterest, Snapchat and LinkedIn.
In the light of these statistical observances, you should ideally have solid business profiles (complete with well-executed campaign initiatives) on the Top 3 – though you also might want to consider opening up accounts on social media channels that closely match your core promotional interests. This would entail launching an Instagram account along with one on Snapchat, and popularizing brand products & services through a wide range of multimedia (short video/picture) postings.
- Isn’t Organic Marketing the Way to Go?
At the beginning of your online publicity ventures, you might be faced with some difficulty in selling your products/services portfolio in a manner that fully justifies the investments of time and money put into these normally-ambitious endeavors. But this issue largely hinges on the nature of the materials that you’re marketing, and whether they meet a particular consumer demand in a given time and place.
Once you’ve sufficiently promoted your brand through paid campaign stratagems, and have gained a considerable number of ‘likes’ or page subscriptions, you can consider venturing wholeheartedly into the domain of organic (free) online marketing. This normally includes posting your important page postings on a number of thematically-related social media pages, and then publishing multimedia blogs (among other graphically-rich content samplings) on third-party websites that divert user-traffic to your company profiles.
- What are the Best Kinds of Content Pieces to Post?
Nowadays, most people don’t have the time (and frankly the patience) to read and go through heavy text postings. What they want is quick and precise information, which ideally should be both instructional and problem-resolving. For this reason, a great majority of contemporary social media marketing professionals strongly advocate the preferential use of multimedia postings – short 1-2 min. video presentations and pictures – in place of text-only publications.
With this said, it is not, however, a good idea to completely ignore text-based postings altogether – but to deploy them in a manner where every word counts in achieving the end-purpose of the entire promotional project (i.e. to generate leads, and lead them onwards to the final conversion stage).
To probe this topic further, tune into Fox on Optimum today, and check out the wealth of business-oriented documentaries regularly showcased on the channel (which discuss the use of social media with vivid flair).